Off the beaten path

We’re ROI Cycles, and we’re proud to offer boutique bicycle parts using cutting-edge technologies to deliver top level performance without the hype of big names. Through meticulous research, we assemble and design a limited range of high  performance quality products with a focus on maximizing function and enjoyment.  We are not afraid to speak when we think the industry is trying to grab your hard earned money with little added benefits...

We also offer custom services for that special project.

Our first line of products is a line of hand build carbon wheels.

Next will be carbon frames, custom titanium frames and accessories. 

Contact Us

Shalmon St. Zur Hadassah, Israel

+972 544 475 536

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